Title: Report on an Amazon’s Future e-Business/Digital Strategy The report should include three sections: 1. A brief summary of the Amazon’s background and the issues it faces. 2. Recommendations on future e-business/digital strategy including how Amazon might develop its social media presence, marketing of its e-commerce activity and its customer relationship management (CRM). 3. A conclusion discussing how Amazon might measure the effectiveness of the new strategy. Essential Resources: 1. Digital Business and e-Commerce Management (Book by Dave Chaffey; Tanya Hemphill; David Edmundson-Bird 2018) – Chapter 1, Chapter 2, Chapter 3, Chapter 5, Chapter 6, Chapter 7 , Chapter 8, Chapter 10 2. Business model generation: a handbook for visionaries, game changers, and challengers (Book by Alexander Osterwalder; Tim Clark; Yves Pigneur c2010) 3. E-Commerce 2020-2021: Business, Technology and Society, Global Edition (Book by Kenneth C. Laudon , and Carol Guercio Traver 2020) 4. Consumer behavior in switching between membership cards and mobile applications: The case of Starbucks in Computers in Human Behavior Article by Chia-Ying Li 07/2018 Essential Resources
