Assume the role of chief people officer at Southeastern Grocers (SEG). Create a plan for a change
initiative at SEG. Do not focus on sustaining the changes the company has already undergone. Instead,
determine what other change(s) SEG needs to make in addition to those mentioned in the case. Your
change initiative must be feasible, concrete, and HR-centric. Consider focusing on one particular
workforce topic (e.g., diversity and inclusion, trust in company leadership, attracting new talent) in which
HR can lead a significant change. Your plan should contain both an executive business brief and a
change vision video:
(1) Executive Business Brief
Write a 2-3-page brief that identifies a necessary organizational change. Think of this brief as a
summary document to be shared with SEG’s senior leadership. Your brief must address the
following prompts:
a. How would you describe SEG’s company culture?
b. Describe your change initiative. Why is it necessary?
c. Explain your change plan:
i. What is your change vision? How do you define it?
ii. Is there a sense of urgency? How will you generate it?
iii. How will you create a guiding coalition of key stakeholders and
early adopters?
iv. How will you communicate your change vision to SEG
employees?
v. What are the potential risks of your change initiative?
vi. How will you determine whether the change initiative is
successful?
(2) Change Vision Video
Using Zoom, create a 2-3-minute video that compellingly presents your change vision. Think of
this video as a pitch to SEG employees. You need their buy-in for your initiative to accomplish
anything; you have to generate excitement. Your main points should be simple and memorable,
and you should convey an appropriate amount of urgency. Make sure you answer the following
questions in your video:
a. What is the change you are implementing?
b. Why is this change important and
