This Marketing Communications report is relevant as it is the culmination of your analysis and arguments in your Marketing Intelligence (Assessment 1) and Value Proposition (Assessment 2). In this report, you will need to propose a new Marketing Communications (Promotion) strategy by considering the findings of your Assessment 1 and the new value proposition proposed to the Industry Partner. You will refer to the Assessment 2 feedback to prepare for Assessment 3.To be successful in this assessment, you must be able to draw insights from both Assessment 1 and 2 and synthesise a clear, consistent, compelling, ethical and sustainable communications strategy valuable for the Industry Partner and its customers. This is one of the most imperative tasks in developing a marketing communications plan, which is a major marketing skill to develop. When constructing your argument for this assessment, you will combine competency of analysis, critical thinking and developing an argument to support your proposal.You are required to demonstrate your understanding and showcase superior application of major concepts in Marketing Communications i.e. Push and Pull strategy, Content and Digital Marketing, the 5As Customer Path scenario and all other relevant concepts from the course. Remember to consider the current digital, local and global trends in marketing when proposing and justifying your strategy. This assessment will measure your ability to:•Conduct a Push and Pull strategy analysis and formulate relevant overarching communicationsstrategy of an organisation •Conduct Customer Path analysis using the 5As model •Formulate a marketing communications plan that demonstrates alignment with Market Intelligenceinsights the brand purpose and value proposition
