Discuss your organization or choose a company and discuss which Boston Consulting Group (BCG) category (star, cash cow, dog, or question mark) would apply and why.

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Discuss your organization or choose a company and discuss which Boston Consulting Group (BCG) category (star, cash cow, dog, or question mark) would apply and why. Analyze whether it is always possible or desired to be in any one category at all stages of a company’s evolution and whether every company should strive to be in the star category.

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