Q1 – Identify your home culture (America) and build a network similar to the one discussed in the lectures (attached lecture notes), and fill in the elements of the network that more readily come to mind. Q2 – Identify another culture you are familiar with (a heritage culture, one that you have learned about through travels or media, or a culture you know about from casual observation) and build a network similar to the one you just did. Fill in the elements of the network that more readily come to mind. Q3 – Identify one situation in which your home culture should be salient. This could be a situation you remember in which you thought of being a member of your culture or one in which you imagined your culture would be salient. i) Describe the situation in detail ii) Explain why the situation activates your culture iii) Predict your opinions and behaviors in the situation iv) Explain whether your opinions and behaviors are aligned or not with your culture’s prescriptions Q4 – Identify one situation in which the other culture (not your home) should be salient. This could be a situation you remember in which you thought of assimilating to this other culture or one in which you imagined this other culture would be salient. i) Describe the situation in detail ii) Explain why the situation activates the other culture iii) Predict your opinions and behaviors in the situation iv) Explain whether your opinions and behaviors are aligned or not with what the other culture would promoteRequired & Supplemental Readings for this paper – Dooley, R. et al. (2006, May 31). Cultural frame switching: Different language, different personality. Retrieved from http://www.neurosciencemarketing.com/blog/articles/language-personality.htm (attached in this order)Torelli, C., Rodas, M. A., & Stoner, J. L. (2017), The cultural meanings of brands. Foundations and Trends in Marketing, 10(3), 1-60. (Chapters 2 (section 2.2) and 6). (attached in this order)Citations:Sources should be acknowledged (e.g., Smith & Jones, 2009), particularly if direct quotations are used. Full references are not required for assigned course materials.
