Evaluate the use of market segmentation and market positioning For your first writing assignment, you will compare two different organizations within a selected segment of the hospitality industry. At least one of the identified organizations should cater to a defined niche market within the segment. The other can have more broad appeal or a larger target market. The comparison will describe each organization and then analyze how each demonstrates market segmentation AND market positioning. If using lodging, you may use two different brands within the same organization as long as one brand is associated with a defined niche market. Market segmentation is the activity of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers based on some type of shared characteristics. Market positioning refers to the place that a brand occupies in the minds of the customers and how it is distinguished from the products of the competitors. Following the analysis of your examples, evaluate how you might utilize market segmentation and position for your product/service.