As an individual, write an IMC situation analysis of the case brand (T2) using appropriate tools. The IMC situation analysis should focus on those factors that influence or are relevant to the development of an IMC plan. That is, if the factor does not implicate the IMC plan, you should not discuss it, even if it may be included in a general situation analysis of the company. For example, if you decide that a factor will influence the pricing strategy, then it may be included in a general situation analysis of the company. However, for this assignment, you are creating an IMC situation analysis.
