Social action or partnership of brand positioning and/or commercial value: – How much is it worth? – What does it cost? – What is the ROI? – Other details related to the benefits and upside of social issue engagement for sport and their partners. – Draw on marketing principles to analyse the approaches and outcomes. The case study should analyse a specific social marketing issue, drawing on a practical sport example (action being taken in sport to address a specific social issue). Students should draw on marketing principles to unpack what is occurring in their chosen case. In addition to the questions listed above that relate specifically to chosen context, the following can provide further guidance: What action is being taken by the chosen sport organisation(s)? Why is this action being taken? What motivates the sport(s) to engage with this issue? How does the organisation approach the issue and engaging their fan/participant base in the issue? What are the outcomes? In this case, we aren’t looking at an organisation but rather an athlete’s approach. Highlighting the shift of sport marketing to social media and athletes would be ideal. To build the case study, the following will need to be included: 1. Sufficient background details or evidence related to the marketing issue and information to lead the reader to engage and interact with the data. 2. Provision of case data (., timeline, data, statistics, quotes, etc.) to provide strong support for your analysis. 3. Discussion of the specific issue to assist the case reader to answer case questions (., what are the issues, who are the relevant players, etc.). 4. Implications for the individuals/organisations involved with your case issue/question. 5. Three case study questions and possible answer(s) (one answer for each question) to be included at the end of your case study. Make sure you draw on MARKETING PRINCIPLES in preparing and answering these questions Lecturer has provided the below as a suggested format guide: Executive Summary and Scope: Provide a summary of the case, its main marketing issue(s) and alternative solutions/paths. Main Case: Background information to the case to lead into the presentation of the issues related to the marketing problem. This is where the main substance of the case should be presented. All the major relevant details to describe the case should be discussed.
