What is achieved by advertising? How can scholarly research help marketing professionals to use advertising more effectively?You are required to present a critical review of the evidence on the selected topic. this assessment requires a discussion of the topic with a particular focus on a critical appraisal of the evidence from research. When writing, try to remember your audience and whether they will be able to understand. You might use simple language which typically enhances clarity. Focus on covering the topic in depth and supporting your argument with relevant readings. Use of citations is expected as necessary to support your argument. A good answer is closely related to the question, factually accurate, connected to relevant theory and to the implications and applications of the evidence. Key studies and recent research papers should be cited (note: the majority are provided as readings in your sessions). You must use evidence in the argument. It is important to indicate the limitations of evidence and theory. Use subheadings as necessary.
