Evaluate the role of customer value in the innovation process, using examples to illustrate your answer.

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USE THE FOLLOWING RESOURSE TO ANSWER THE BELOW QUESTIONS : -Midgley, D. (2015) The innovation manual: Integrated strategies and practical tools for bringing value innovation to the market. UK: Wiley. Chapter 1. -Trott, P. (2017) Innovation management and new product development. 6th Edition. UK: Pearson Publishers. Chapter 1. Question One Evaluate the role of customer value in the innovation process, using examples to illustrate your answer. Question Two Critically analyse the role of organisational structure and change in innovation.

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