You are an executive-level manager for a large marketing firm. Up until recently, your marketing executives enjoyed a myriad of perks including travel to meet with clients, laptop computers, free gym memberships, and company cars. However, after your firm lost a high producing account, marketing executives will lose some of the important benefits to which they’ve grown accustomed. It is your job to get the executives to buy into the changes. These changes include the restricted use of personal vehicles, limited travel benefits, elimination of telecommuting and the return of smartphones and tablets. You know this will not be easy.Integrating Kotter’s 8-Step Change Model, create a change management plan that will convince the soon-to-be disgruntled executives to buy into the change. Write up your plan as a report that you will give to the CEO for approval before you implement it. Within the report, explain and justify specific steps you will take and your methods of communication with the employees about the changes.
