Write a paper on how “The firm should improve its market position” but state exactly how you think this should be done. • Offer a definite agenda for action, stipulating a timetable and sequence for initiating actions and indicating priorities. • Avoid such unhelpful statements as “The organization should do more planning”, or “The company should be more aggressive in marketing its product.” • Avoid recommending anything you would not yourself be willing to do if you were in management’s shoes.
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